Search engine promotion

[Redimp]

I use Webposition Gold 2.o to promote my sites to the major search engines and whilst it isn't cheap it's very good. Anybody elso use it if so how do you find it? If you don't use it what do you use and how good is it

[Robertc]

I tried using a product similar and found i that i get better results doing the submissions/listings myself and then monitoring my rankings using a program called Webceo.

Check out the brand name ranking for our domain name 'ejunk'

Thats the result of the last 6 months of hard work doinng it myself.

Once the Meta code issue is resolved with the Enterprise version of the classifieds program I will then be ready to start paying for ads on the pay to submit sites.

[mjm1905]

For my two cents on this matter, I was focusing heavilly on that subject for a little while. It seemed to me, the more optimizing and suggestions I followed produced a confusing website.

I started to think the information I was following would produce a ton of people who could not find the knob when they got to the door. I actually took the liberty to write a couple of the companies that market the products, with an open ended writing. They all replied back confessing that knowbody actually knows the indexing structure of the search engines, as it is the backbone of their of business and the secret to their success. They more or less analyze the websites that are in the top results and suggest that your replicate them.

I have found the program Robert C mentioned provides excellent marketing research statistics in serveral ways. I like the ability to que the various search engines for the phrases being used to find websites. Moreover, I like having the ability to see the competition under different terms and phrases. However, in the month that I used it, along with several others that indicated my site was good-to-go with marketing, the results were depressing to say the least.

I have deverted from the suggestive criticism, and went back to what I feel is a clean and simple design with my current marketing plan. My brain still hurts from all that reading about SEO. I was reading my original marketing plan, and was shocked how far I went off course after reading all them suggestions.

[Robertc]

Everyone must never lose sight of the fact that search engine rankings etc only reflect what was happening some time in the past....some engines are more than 2 months old by the time the changes you have done start to appear...

Search engine optimisation in my opinon is a longterm stategic game that does not pay off untill at least 6 months later.....as an example look at the brand name recognition our domain name gets in most search engines ....that has taken over 6 months for this type of ranking to become a result.

[Redimp]

Thanks for the input guys.

I have tried to learn from high placed sites offering similar services to mine and found some seem to have placed emphasis on metatags and others seem to have what appears to be a poor site with little effort applied to quality. I came to the conclusion it's how much you pay for your ranking which matters. How can significantly varying quality web sites all appear on the first search page listed in the top 10. It's a mystery, if I could find some kind of consistency it would help.

Webposition Gold 2 will actually assess my site against selected top ranking site and give % scores for varying design/optimisation aspects, where % are low I can tweak things to improve scores to equal or better those of the high ranked site, good this must mean my sites will achieve high rankings. Wrongggggg, nothing actually changes.

redimp

[mjm1905]

Just a little notation about the paid marketing. I hit a slight little snag with that as well. It seems that you need to carefully develop your campaigns to be highly effective. I bidded high on several keywords. It seems that if your ads are not effective, the SE's software will begin to eliminate your advertisements for them Keywords.

Personally, I thought the most important would have been Classifieds, so I bid high on that term. However, this is producing little to no results. Everyday I have to reimplement the Keyword factor to have my ad displayed.

I am not a big fan of pay per click advertising at the moment, to say the least. Thought it would be much more effective than conventional advertising because the people are already on their computers. I am wondering how well I am actually promoting to my target market.

[mjm1905]

After posting, I thought to check out some of my Internet Advertising Results. Some of these small pay-per-click SE's deliver null. I thought it was funny, I kind of thought that when my bid was upped to $0.02 per-click to be number one. Anyway, I just went to the one search engine, not one click, not one single display for any of the terms bid on.

This "Overture Company" is a pain, to get started. Anyone try them before with Advertising? I have to activate my account still, hoping their program is better than Googles. For those of you exploring the possibility, they declined everyone of my keyword selections for categories that did not have a classified within that category, unless the word advertise or sell was in front of it (Ex. "sell automobiles" but not "Automobiles"). Guess I can see their point with it. I am going to start at the minimum with them because I am a bit skeptical, them not actually having the search engines.